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Resources

Go Black Own has compiled a list of widely available and easily accessible resources to help black-owned businesses grow and succeed. Our company is dedicated to providing the support blackowned businesses need to thrive.

A digital marketing checklist can be a valuable tool for black-owned businesses to ensure you are taking all necessary steps to effectively market yourself online. This checklist include tasks such as setting up a professional email address, creating a responsive website, utilizing social media platforms, and implementing search engine optimization (SEO) strategies. It also include tasks related to email marketing, mobile marketing, and paid advertising. By following our comprehensive digital marketing checklist, black-owned businesses can effectively reach and engage with your target audience and drive growth and success.

Also choosing the right tools is crucial for successful digital marketing for black-owned businesses and in the online resource section, we will guide you through the types of tools needed for running digital marketing campaigns and which tools are best for each job.

Hashtags can be a powerful way to increase the reach and visibility of a business's social media posts, and there are many hashtags specifically for black-owned businesses, such as #GoBlackly, #BlackOwnedBusiness, #SupportBlackBusiness. We have included these hashtags in our resources to help increase visibility for black-owned businesses.

Black news outlets and directories of black-owned businesses can be valuable sources of information and support for black business owners. These resources can help you connect with other entrepreneurs, share experiences and ideas, and seek advice and support. There are also many organizations and networks specifically for black business owners, such as the National Black Business Association and the Black Business Network. These organizations can provide resources, training, and networking opportunities to help your black-owned businesses succeed. We have included a list of black-owned news outlets, directories, and organizations in this resource section.

In addition to these resources, there are also grants and financial assistance programs available to support black-owned businesses. Some banks and financial institutions also have programs and services specifically designed to support black business owners. We have included a list of black-owned banks and grants for black-owned businesses in this resource section.

Last but not least, if you are feeling overwhelmed by the information provided or have questions about digital marketing, our free interactive webinar on how black-owned businesses can grow using digital marketing may be able to help. This webinar is a convenient and cost-effective way for black-owned business owners to learn about and stay up-to-date on the latest digital marketing trends and techniques. Participating in this webinar can provide valuable insights and knowledge that can help your business grow and succeed in the digital world.

By leveraging these resources, black-owned businesses can gain access to the support and tools they need to grow and succeed.

















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Here are a few different hashtags that can be used to promote and support black-owned businesses:

#blackownedbusiness
#blackbusiness
#supportblackbusiness
#buyblack
#blackentrepreneur
#blackbusinessowner
#blackpride

#blackgirlmagic
#blackwomeninbusiness
#blackmeninbusiness
#blackcommunity
#blackexcellence
#goblackly
#goblackown

These hashtags can be used on social media platforms like Twitter, Instagram, and Facebook to help promote and support black-owned businesses. By using these hashtags, businesses can connect with a wider audience and build a sense of community and support within the black business community. They can also be used by individuals looking to discover and support black-owned businesses in their area or online.

There are many black-owned and operated news outlets that provide coverage of issues and events relevant to the black community.

Some examples include:

There are several directories and platforms that aim to support and promote black-owned businesses.

Some examples include:

There are several organizations that support and promote black-owned businesses.

Some examples include:

There are several organizations and initiatives that offer grants to support and promote black-owned businesses.

Some examples include:

Ad impressions: Ad impressions refer to the number of times an ad is displayed to a user.

Ad recall: Ad recall refers to the ability of a user to remember an advertisement that they have seen.

Ad relevance: Ad relevance refers to how closely the content of an advertisement aligns with the interests of the viewer. A highly relevant ad is more likely to be effective in terms of engagement and conversions.

Ad targeting: Ad targeting refers to the process of selecting specific audience segments to show an advertisement to. This can be based on various factors such as demographics, interests, location, and more.

Affiliate marketing: A type of performance-based marketing in which a business rewards affiliates for each customer brought to the company by the affiliate's own marketing efforts.

Affinity categories: Affinity categories refer to groupings of users based on their interests and preferences.

Algorithm: A set of instructions used by a computer to perform a task, such as searching for information or sorting data.

Analytics: The process of collecting, measuring, and analyzing data to gain insights and inform business decisions.

Blog: A website or section of a website that contains regular updates, often in the form of written articles or posts.

Call-to-action (CTA): A call-to-action is a message or button that encourages the user to take a specific action, such as making a purchase or filling out a form.

Click-through rate (CTR): CTR refers to the percentage of users who click on an ad or link out of the total number of users who see it.

Content marketing: A strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the goal of driving profitable customer action.

Cookie: A small piece of data stored on a user's computer by a website, used to track the user's actions and preferences.

Cost-per-click (CPC): CPC refers to the amount of money that an advertiser pays each time a user clicks on their ad.

Conversion rate: The conversion rate is the percentage of visitors to a website who complete a desired action, such as making a purchase or filling out a form.

Customer journey: The customer journey refers to the series of steps that a customer goes through from awareness to purchase.

Customer profile: A customer profile is a detailed profile of the ideal customer for a business or product. It includes information on demographics, interests, pain points, and other factors that are relevant to marketing and sales efforts.

Customer relationship management (CRM): CRM refers to the process of managing and organizing customer interactions and data throughout the customer lifecycle.

Demographics: Demographics refer to the characteristics of a population, such as age, gender, income, education level, and geographic location. Digital marketing: Digital marketing refers to the use of electronic media to promote products or services. This can include tactics such as search engine optimization, social media advertising, email marketing, and more.

Display advertising: Display advertising refers to the use of banner ads, video ads, and other forms of visual advertisements to promote products or services.

Email marketing: Email marketing refers to the use of email to promote products or services, or to nurture leads and customers.

In-market segments: In-market segments refer to groupings of users based on their current or recent search and purchase behavior.

Landing page: A landing page is a webpage specifically designed to capture leads or drive conversions. It usually has a specific call-to-action (CTA) and is optimized for conversions.

Metrics: Metrics refer to measurements or data points that are used to evaluate the performance of a campaign or website.

Opt-in: An opt-in is when a user actively signs up to receive emails or other communications from a business.

Pay-per-click (PPC): PPC refers to a form of advertising in which the advertiser pays each time a user clicks on their ad.

Psychographics: Psychographics refer to the psychological and behavioral characteristics of a population, such as values, attitudes, interests, and lifestyles.

Remarketing: Remarketing refers to the practice of targeting ads to users who have previously visited a website

Retargeting: Retargeting is a form of remarketing that involves displaying ads to users who have previously visited a website but have not completed a desired action, such as making a purchase.

Search engine optimization (SEO): SEO refers to the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs).

Search engine marketing (SEM): SEM refers to the practice of using paid advertising to improve a website's visibility and ranking in search engine results pages (SERPs).

Social media advertising: Social media advertising refers to the use of social media platforms to promote products or services. This can include sponsored posts, ads, and other forms of promoted content.

Targeting: Targeting refers to the process of selecting specific audience segments to show an advertisement to. This can be based on various factors such as demographics, interests, location, and more.

Traffic: Traffic refers to the number of visitors to a website.

User experience (UX): UX refers to the overall experience of a user when interacting with a website or app. A good UX is characterized by ease of use, efficiency, and overall satisfaction.

Video advertising: Video advertising refers to the use of video content to promote products or services.

Web analytics: Web analytics refers to the measurement, collection, analysis, and reporting of data about website traffic and user behavior.

Website conversion rate: The website conversion rate refers to the percentage of visitors to a website who complete a desired action, such as making a purchase or filling out a form

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