Resources
Go Black Own has compiled a list of widely available and easily
accessible resources to help black-owned businesses grow and
succeed. Our company is dedicated to providing the support blackowned
businesses need to thrive.
A digital marketing checklist can be a valuable tool for black-owned
businesses to ensure you are taking all necessary steps to effectively market
yourself online. This checklist include tasks such as setting up a professional
email address, creating a responsive website, utilizing social media platforms,
and implementing search engine optimization (SEO) strategies. It also include
tasks related to email marketing, mobile marketing, and paid advertising. By
following our comprehensive digital marketing checklist, black-owned
businesses can effectively reach and engage with your target audience and
drive growth and success.
Also choosing the right tools is crucial for successful digital marketing for
black-owned businesses and in the online resource section, we will guide you
through the types of tools needed for running digital marketing campaigns
and which tools are best for each job.
Hashtags can be a powerful way to increase the reach and visibility of a
business's social media posts, and there are many hashtags specifically for
black-owned businesses, such as #GoBlackly, #BlackOwnedBusiness,
#SupportBlackBusiness. We have included these hashtags in our resources to
help increase visibility for black-owned businesses.
Black news outlets and directories of black-owned businesses can be valuable
sources of information and support for black business owners. These
resources can help you connect with other entrepreneurs, share experiences
and ideas, and seek advice and support. There are also many organizations
and networks specifically for black business owners, such as the National
Black Business Association and the Black Business Network. These
organizations can provide resources, training, and networking opportunities
to help your black-owned businesses succeed. We have included a list of
black-owned news outlets, directories, and organizations in this resource
section.
In addition to these resources, there are also grants and financial assistance
programs available to support black-owned businesses. Some banks and
financial institutions also have programs and services specifically designed to
support black business owners. We have included a list of black-owned banks
and grants for black-owned businesses in this resource section.
Last but not least, if you are feeling overwhelmed by the information provided
or have questions about digital marketing, our free interactive webinar on how
black-owned businesses can grow using digital marketing may be able to help.
This webinar is a convenient and cost-effective way for black-owned business
owners to learn about and stay up-to-date on the latest digital marketing
trends and techniques. Participating in this webinar can provide valuable
insights and knowledge that can help your business grow and succeed in the
digital world.
By leveraging these resources, black-owned businesses can gain access to the
support and tools they need to grow and succeed.
building a website
Email Marketing Software
CRM Software
Payment Solution
Sourcing & Editing Images
Managing SOcial Media
Measuring Data & Analytics
Optimizing Your Marketing
Mobile Marketing
Print On Demand Merch Companies
Here are a few different hashtags that can be used to promote and support black-owned businesses:
#blackownedbusiness
#blackbusiness
#supportblackbusiness
#buyblack
#blackentrepreneur
#blackbusinessowner
#blackpride
#blackgirlmagic
#blackwomeninbusiness
#blackmeninbusiness
#blackcommunity
#blackexcellence
#goblackly
#goblackown
These hashtags can be used on social media platforms like Twitter, Instagram, and Facebook to help promote and support black-owned businesses. By using these hashtags, businesses can connect with a wider audience and build a sense of community and support within the black business community. They can also be used by individuals looking to discover and support black-owned businesses in their area or online.
There are many black-owned and operated news outlets that provide coverage
of issues and events relevant to the black community.
Some examples include:
There are several directories and platforms that aim to support and promote
black-owned businesses.
Some examples include:
There are several organizations that support and promote black-owned
businesses.
Some examples include:
There are several organizations and initiatives that offer grants to support
and promote black-owned businesses.
Some examples include:
There are several black-owned banks in the United States that serve the
financial needs of the black community.
Some examples include:
Ad impressions: Ad impressions refer to the number of times an ad is
displayed to a user.
Ad recall: Ad recall refers to the ability of a user to remember an
advertisement that they have seen.
Ad relevance: Ad relevance refers to how closely the content of an
advertisement aligns with the interests of the viewer. A highly relevant ad is
more likely to be effective in terms of engagement and conversions.
Ad targeting: Ad targeting refers to the process of selecting specific audience
segments to show an advertisement to. This can be based on various factors
such as demographics, interests, location, and more.
Affiliate marketing: A type of performance-based marketing in which a
business rewards affiliates for each customer brought to the company by the
affiliate's own marketing efforts.
Affinity categories: Affinity categories refer to groupings of users based on
their interests and preferences.
Algorithm: A set of instructions used by a computer to perform a task, such
as searching for information or sorting data.
Analytics: The process of collecting, measuring, and analyzing data to gain
insights and inform business decisions.
Blog: A website or section of a website that contains regular updates, often
in the form of written articles or posts.
Call-to-action (CTA): A call-to-action is a message or button that
encourages the user to take a specific action, such as making a purchase or
filling out a form.
Click-through rate (CTR): CTR refers to the percentage of users who click
on an ad or link out of the total number of users who see it.
Content marketing: A strategic approach to creating and distributing
valuable, relevant, and consistent content to attract and retain a clearly defined
audience, with the goal of driving profitable customer action.
Cookie: A small piece of data stored on a user's computer by a website, used
to track the user's actions and preferences.
Cost-per-click (CPC): CPC refers to the amount of money that an advertiser
pays each time a user clicks on their ad.
Conversion rate: The conversion rate is the percentage of visitors to a
website who complete a desired action, such as making a purchase or filling
out a form.
Customer journey: The customer journey refers to the series of steps that a
customer goes through from awareness to purchase.
Customer profile: A customer profile is a detailed profile of the ideal
customer for a business or product. It includes information on demographics,
interests, pain points, and other factors that are relevant to marketing and
sales efforts.
Customer relationship management (CRM): CRM refers to the process
of managing and organizing customer interactions and data throughout the
customer lifecycle.
Demographics: Demographics refer to the characteristics of a population,
such as age, gender, income, education level, and geographic location.
Digital marketing: Digital marketing refers to the use of electronic media to
promote products or services. This can include tactics such as search engine
optimization, social media advertising, email marketing, and more.
Display advertising: Display advertising refers to the use of banner ads,
video ads, and other forms of visual advertisements to promote products or
services.
Email marketing: Email marketing refers to the use of email to promote
products or services, or to nurture leads and customers.
In-market segments: In-market segments refer to groupings of users based
on their current or recent search and purchase behavior.
Landing page: A landing page is a webpage specifically designed to capture
leads or drive conversions. It usually has a specific call-to-action (CTA) and
is optimized for conversions.
Metrics: Metrics refer to measurements or data points that are used to
evaluate the performance of a campaign or website.
Opt-in: An opt-in is when a user actively signs up to receive emails or other
communications from a business.
Pay-per-click (PPC): PPC refers to a form of advertising in which the
advertiser pays each time a user clicks on their ad.
Psychographics: Psychographics refer to the psychological and behavioral
characteristics of a population, such as values, attitudes, interests, and
lifestyles.
Remarketing: Remarketing refers to the practice of targeting ads to users
who have previously visited a website
Retargeting: Retargeting is a form of remarketing that involves displaying
ads to users who have previously visited a website but have not completed a
desired action, such as making a purchase.
Search engine optimization (SEO): SEO refers to the practice of
optimizing a website to improve its visibility and ranking in search engine
results pages (SERPs).
Search engine marketing (SEM): SEM refers to the practice of using paid
advertising to improve a website's visibility and ranking in search engine
results pages (SERPs).
Social media advertising: Social media advertising refers to the use of social
media platforms to promote products or services. This can include sponsored
posts, ads, and other forms of promoted content.
Targeting: Targeting refers to the process of selecting specific audience
segments to show an advertisement to. This can be based on various factors
such as demographics, interests, location, and more.
Traffic: Traffic refers to the number of visitors to a website.
User experience (UX): UX refers to the overall experience of a user when
interacting with a website or app. A good UX is characterized by ease of use,
efficiency, and overall satisfaction.
Video advertising: Video advertising refers to the use of video content to
promote products or services.
Web analytics: Web analytics refers to the measurement, collection, analysis,
and reporting of data about website traffic and user behavior.
Website conversion rate: The website conversion rate refers to the
percentage of visitors to a website who complete a desired action, such as
making a purchase or filling out a form