Resources

Go Black Own has compiled a list of widely available and easily accessible resources to help black-owned businesses grow and succeed. Our company is dedicated to providing the support blackowned businesses need to thrive.

A digital marketing checklist can be a valuable tool for black-owned businesses to ensure you are taking all necessary steps to effectively market yourself online. This checklist include tasks such as setting up a professional email address, creating a responsive website, utilizing social media platforms, and implementing search engine optimization (SEO) strategies. It also include tasks related to email marketing, mobile marketing, and paid advertising. By following our comprehensive digital marketing checklist, black-owned businesses can effectively reach and engage with your target audience and drive growth and success.

Also choosing the right tools is crucial for successful digital marketing for black-owned businesses and in the online resource section, we will guide you through the types of tools needed for running digital marketing campaigns and which tools are best for each job.

Hashtags can be a powerful way to increase the reach and visibility of a business's social media posts, and there are many hashtags specifically for black-owned businesses, such as #GoBlackly, #BlackOwnedBusiness, #SupportBlackBusiness. We have included these hashtags in our resources to help increase visibility for black-owned businesses.

Black news outlets and directories of black-owned businesses can be valuable sources of information and support for black business owners. These resources can help you connect with other entrepreneurs, share experiences and ideas, and seek advice and support. There are also many organizations and networks specifically for black business owners, such as the National Black Business Association and the Black Business Network. These organizations can provide resources, training, and networking opportunities to help your black-owned businesses succeed. We have included a list of black-owned news outlets, directories, and organizations in this resource section.

In addition to these resources, there are also grants and financial assistance programs available to support black-owned businesses. Some banks and financial institutions also have programs and services specifically designed to support black business owners. We have included a list of black-owned banks and grants for black-owned businesses in this resource section.

Last but not least, if you are feeling overwhelmed by the information provided or have questions about digital marketing, our free interactive webinar on how black-owned businesses can grow using digital marketing may be able to help. This webinar is a convenient and cost-effective way for black-owned business owners to learn about and stay up-to-date on the latest digital marketing trends and techniques. Participating in this webinar can provide valuable insights and knowledge that can help your business grow and succeed in the digital world.

By leveraging these resources, black-owned businesses can gain access to the support and tools they need to grow and succeed.

Checklist

Online Resources

Domain Registration

Domain registration is the process of purchasing and reserving a unique web address, or domain name, for a website. For black-owned businesses, registering a domain name is an important step in building an online presence and establishing a professional image.

There are many companies that offer domain registration services, and it is typically a relatively straightforward process. To register a domain name, a business owner will need to choose a domain name that is available and meets the requirements of the domain registrar. The business owner will then need to pay a fee to register the domain name for a certain period of time, typically one to three years.

Once the domain name is registered, the business owner can use it to create a website, set up email addresses, and establish an online presence. Having a unique domain name can help black-owned businesses stand out online and make it easier for customers to find and connect with them.

We recommend the following domain registrar.

Go Black Own Domain Registrar

GoBlackly.com/domain-registration

website security

An SSL (Secure Sockets Layer) certificate is a type of digital certificate that is used to establish a secure connection between a website and a user's web browser. For black-owned businesses, an SSL certificate is an important tool for protecting sensitive information, such as credit card numbers, personal data, and login credentials, and for establishing trust with customers.

SSL certificates work by encrypting the data that is transmitted between a website and a user's web browser, making it difficult for anyone to intercept or access this information. When a website has an SSL certificate, it is typically indicated by a padlock icon in the web browser and the "https" prefix in the website's URL.

To get an SSL certificate, a business owner will need to purchase one from a trusted certificate authority (CA) and install it on their website's server. Many hosting providers offer SSL certificates as an add-on service, and some even offer them for free.

Having an SSL certificate is important for black-owned businesses that handle sensitive information online, as it helps to protect their customers' data and build trust with their audience. It is also increasingly important for search engine optimization (SEO), as Google and other search engines tend to rank websites with SSL certificates higher in search results.

We recommend the following SSL certificate provider.

Go Black Own SSL Certificate

GoBlackly.com/ssl

Professional email

A professional email address is an email address that is used for business communication and is typically in the format of "[email protected]." For black-owned businesses, a professional email address can help establish a professional image and make it easier for customers and clients to contact the business.

To set up a professional email address, a business owner will need to register a domain name and sign up for an email hosting service. There are many companies that offer email hosting services, and they typically provide tools and resources for setting up and managing professional email accounts.

Once the business owner has set up a professional email address, they can use it to communicate with customers, clients, and partners, and to send and receive important business emails. Having a professional email address can help black-owned businesses establish credibility and professionalism, and can make it easier for customers to find and connect with them.

We recommend the following professional email provider.

Go Black Own Professional Email

GoBlackly.com/professional-email

building a website

Gone are the days when building a website required custom coding from scratch. Today, even those with little to no technical expertise can create and publish text, images, video, and audio to the web using a content management system (CMS). A CMS is a software application used to manage the digital content and design of a website. For black-owned businesses, choosing the right CMS is an important decision that can have a significant impact on the success of their online presence.

Following are some CRMs that we recommend:

Go Black Own Website Builder

Go Black Own's website builder is a user-friendly online tool that allows users to create responsive websites without needing any technical expertise. With the website builder, black-owned businesses can easily create an online store, accept orders, and build a seamless shopping experience for customers, complete with features like Apple Pay and Google Pay.

GoBlackly.com/website-builder

WordPress.org

This free, open source platform began as a blogging platform and has evolved into a full-blown CMS. It is extremely modular and search-engine friendly, and it allows for multiple users with various levels of permissions. The difference between WordPress.com and WordPress.org is that WordPress.org is a self-hosted platform, whereas WordPress.com is hosted on WordPress’ servers. As a business owner, you want to use the self-hosted WordPress.org CMS so that you have complete ownership of your website. If you’re looking for a low budget, flexible CMS, WordPress.org is a great choice.

Wordpress.org

Shopify

Whether you’re selling physical products completely online or you’re a brickand- mortar retailer looking to sell your wares online, Shopify is worth your consideration. Shopify handles the design and layout of your store, but it also manages payments, shipping, inventory, and more.

Shopify.com

Hosting A Website

Website hosting is a service that allows businesses to store and publish their website online, making it accessible to users around the world. For blackowned businesses, website hosting is an important component of building and maintaining an online presence.

There are many companies that offer website hosting services, and they vary in terms of features, pricing, and support. Some common types of website hosting include shared hosting, VPS (Virtual Private Server) hosting, and dedicated hosting.

To use website hosting, a business owner will typically need to purchase a hosting plan from a hosting provider and set up their website on the provider's servers. The hosting provider will then manage the technical aspects of hosting the website, such as ensuring that it is available and accessible to users.

Website hosting is important for black-owned businesses because it enables them to publish and maintain their website online, and to reach and engage with customers around the world. It is also important for website performance, as a reliable and fast hosting provider can help ensure that a website loads quickly and performs well.

We recommend the following website hosts.

Go Black Own Hosting

If you choose to use WordPress as your CMS, Go Black Own Hosting is a great choice as your web host. This company is known for exceptional uptime, lightning-fast page load speeds, and unprecedented security.

GoBlackly.com/hosting

Email Marketing Software

Email marketing software is a tool that allows businesses to create and send email campaigns to their customers and prospects. For black-owned businesses, email marketing software can be an effective way to reach and engage with their audience, promote products or services, and grow their business.

Email marketing software typically provides features such as email templates, list management, segmentation, and tracking and reporting tools. It can be used to create newsletters, promotional emails, transactional emails, and other types of email campaigns.

Here are some email service providers that we recommend.

Go Black Own’s Email Marketing

Go Black Own’s email marketing service has a sterling reputation for deliverability, and the software integrates seamlessly with other popular tools like WordPress. If your budget is tight, Go Black Own’s email marketing service is an outstanding choice.

GoBlackly.com/email-marketing

Maropost

Maropost provides enterprise-level email marketing software with the capability to handle complex email automation campaigns and advanced email segmentation.

Maropost.com

Klaviyo

Klaviyo offers solid email marketing software for businesses that sell physical products. The software integrates with your shopping cart, payment platform, customer relationship management (CRM), and more.

Klaviyo.com

CRM Software

Customer relationship management (CRM) software is a tool that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. For black-owned businesses, CRM software can be an effective way to manage customer relationships, improve customer service, and drive sales and growth.

CRM software typically provides features such as contact management, sales tracking, marketing automation, and customer service tools. It can be used to store and organize customer information, track customer interactions and interactions, and analyze customer data to identify trends and patterns.

Here are some CRM Software providers that we recommend.

Keap

With this CRM, you have the capability to manage products, record customers’ and prospects’ data, process payments, send emails, and more all from one system.

Keap.com

Salesforce

Salesforce is a cloud-based CRM that offers solutions for every business, from small to enterprise level. Salesforce is known for its robust integration with thousands of applications, from QuickBooks to Evernote.

Salesforce.com

Payment Solution

An online payment solution is a tool that allows businesses to accept payments from customers online, typically through a website or mobile app. For black-owned businesses, an online payment solution can be an effective way to process transactions, expand their customer base, and grow their business.

There are many online payment solutions available, and they vary in terms of features, pricing, and compatibility with different types of businesses and payment methods. Some popular online payment solutions include PayPal, Stripe, and Square.

To use an online payment solution, a business owner will typically need to sign up for an account and choose a plan that meets their needs. They can then integrate the payment solution into their website or mobile app, and start accepting payments from customers. Online payment solutions can be a convenient and cost-effective way for black-owned businesses to process transactions and expand their customer base.

We encourage you to try the following payment processors.

Stripe

Offering dependable, easy-to-configure payment processing with a rich feature set, Stripe handles recurrent billing and integrates with applications such as WordPress, Shopify, and FreshBooks.

Stripe.com

Square

If you want customers to be able to swipe credit or debit cards in your store or on the go, consider Square. The Square app turns your smartphone or tablet into a credit card processing machine.

SquareUp.com

Sourcing & Editing Images

As the web becomes more visual, black-owned businesses are finding it increasingly important to create visually appealing images for use on social media platforms like Pinterest and Instagram, as well as text-based platforms like Twitter. Adobe Photoshop is considered the gold standard for image creation, but there are also many low-cost and user-friendly options available for producing high-quality images for marketing purposes. As a black-owned business owner, it is essential to have the skills and tools necessary to create visually appealing images that will help your business stand out and connect with your audience.

Following are image-editing tools that we recommend.

Canva

Canva is a cloud-based drag-and-drop design application that comes with millions of images, layouts, icons, shapes, and fonts to choose from.

Canva.com

SnagIt

Capture any type of image on your computer screen and use SnagIt’s dynamic editor to crop, resize, add callouts and text, and much more.

Techsmith.com/screen-capture.html

Pixlr

This application enables you to open an image and make changes to it by rotating, cropping, or resizing it in the cloud-based editor. Add effects, overlays, stickers, and more with this free image editor.

Pixlr.com

Managing SOcial Media

There are many social media management tools available that allow blackowned businesses to monitor and publish to the social web. These tools come in a range of prices, depending on the size of the organization and the features required. However, there are also many low-cost options available that can help black-owned businesses manage their social media presence without breaking the bank.

We recommend the following social media tools.

Hootsuite Pro

The best cloud-based, low-cost application for managing Twitter is Hootsuite. This tool also manages Facebook and LinkedIn, but you’ll find it most useful for organizing your Twitter activity. You can use the free version, but Hootsuite Pro adds solid reporting and the capability to easily append UTM parameters to links.

Hootsuite.com

Buffer

Buffer helps you build an audience organically. They are a values-driven company that provides affordable, intuitive, marketing tools for ambitious people and teams.

Buffer.com

Mention

Find conversations about your brands, people, competitors, and more with this reasonably priced social-listening and reputation-management application.

Mention.com

Measuring Data & Analytics

There are many vendors that claim to have the solution to all of a black-owned business's data and analytics problems, but luckily, many of the best tools are offered for free by Google. These tools are user-friendly and provide the functionality needed by most black-owned businesses. By utilizing these tools, businesses can easily track and analyze their data to inform their marketing and business decisions.

Try the following data analytics applications.

Google Analytics

Google Analytics tracks and reports website traffic. We’ve tried the more expensive analytics solutions, and we keep coming back to good old Google Analytics.

Google.com/analytics/

Google Data Studio

Use this application to create stunningly beautiful and informative, interactive reports and graphs that you can share with others. Pull data from sources like Google Analytics, Google AdWords, and Google Docs.

DataStudio.google.com

Google Tag Manager

Google Tag Manager is a powerful tool that allows users to update website tags and add scripts to their website, even if they don't have coding expertise. While there is a bit of a learning curve, once users get the hang of it, they may wonder how they ever managed without it. This tool can be particularly useful for black-owned businesses looking to optimize their website and track user behavior.

Google.com/analytics/tag-manager/

Optimizing Your Marketing

There are many powerful tools available that can help black-owned businesses generate more leads, sales, and engagement from their existing website traffic. Many of these tools are affordably priced and offer free trials, so black-owned businesses can test them out before making a commitment. These tools can be an effective way to maximize the impact of a business's online presence and drive growth.

The optimization applications that we recommend follow.

Visual Website Optimizer

For intuitive set up and configuration of split and multivariate website tests we recommend Visual Website Optimizer. Its point-and-click interface and support documentation make it easy to get started testing.

Vwo.com

TruConversion

TruConversion is a multipurpose optimization tool that offers heat maps, session recordings, user surveys, and more in a single tool.

TruConversion.com

Mobile Marketing

When choosing a mobile marketing company for your black-owned business, it's important to consider a few key factors. First, you'll want to look for a company that has experience developing mobile apps and websites specifically for small businesses or startups. This will ensure that they understand the unique needs and challenges of your business and can deliver a high-quality product.

Next, you should look for a company that offers a range of services, including mobile app development, digital business cards, QR code generation, mobile website development, and mobile advertising. This will give you the flexibility to choose the services that best meet your needs and budget.

NOTE: This is the company that developed the Go Black Own App.

We recommend the follow black-owned mobile marketing company.

MobileFusionSoft.com, Inc

MobileFusionSoft.com, Inc is an expert in mobile marketing and provides a variety of services to assist black-owned businesses in reaching their target audience via mobile devices. These services include creating mobile ads, developing mobile websites and apps, offering digital business cards, implementing SMS text message marketing campaigns, and generating QR codes. These resources enable black-owned businesses to connect with their target audience where they spend most of their time, on mobile devices, resulting in increased sales and app downloads.

MobileFusionSoft.com

Print On Demand Merch Companies

Print on demand allows you to create and sell products without having to hold your own inventory. However, selecting the best paid or free print on demand company to work with can require extensive research, as each platform has its own unique set of products, shipping options, and features that should be considered. It is important to carefully evaluate these factors in order to bring your vision to life.

We recommend the follow print on demand companies:

Printful

Printful is one of the best print on demand companies, offering a wide range of products to customize and features to help you get started that range from product and t-shirt mockup generators to services like logo design.

Printful.com

SPOD

SPOD is one of the best print on demand businesses and is owned by Spreadshirt. It boasts one of the fastest fulfillment times in the industry, 95% of orders ship within 48 hours, which makes for a satisfying experience for the end customer.

Spod.com

Hashtags To Include In Your Social Media Post

Here are a few different hashtags that can be used to promote and support black-owned businesses:

#blackownedbusiness
#blackbusiness
#supportblackbusiness
#buyblack
#blackentrepreneur
#blackbusinessowner
#blackpride

#blackgirlmagic
#blackwomeninbusiness
#blackmeninbusiness
#blackcommunity
#blackexcellence
#goblackly
#goblackown

These hashtags can be used on social media platforms like Twitter, Instagram, and Facebook to help promote and support black-owned businesses. By using these hashtags, businesses can connect with a wider audience and build a sense of community and support within the black business community. They can also be used by individuals looking to discover and support black-owned businesses in their area or online.

Black News Outlets

There are many black-owned and operated news outlets that provide coverage of issues and events relevant to the black community.

Some examples include:

The Root

A daily news website that provides analysis and commentary on politics, race, and culture from a black perspective.

TheRoot.com

Blavity

A digital media company that produces news and lifestyle content for a black millennial audience.

Blavity.com

The Grio

A digital news and opinion website that provides coverage of issues affecting the black community, as well as news and analysis on politics, entertainment, and culture.

TheGrio.com

Black Press USA

A national news organization that serves the black community with news and information from a black perspective.

BlackPressUSA.com

The Final Call

A national news organization that provides coverage of issues affecting the black community, as well as news and analysis on politics, culture, and social justice.

New.FinalCall.com

The African American News & Information Consortium

A national news organization that provides coverage of issues affecting the black community, as well as news and analysis on politics, culture, and social justice.

Aaprc.org

The New Tri-State Defender

A weekly newspaper that provides coverage of issues affecting the black community in the Mid-South region of the United States.

Tri-StateDefender.com

The Amsterdam News

A weekly newspaper that provides coverage of issues affecting the black community in New York City.

AmsterdamNews.com

The Michigan Chronicle

A weekly newspaper that provides coverage of issues affecting the black community in Detroit and the surrounding area.

MichiganChronicle.com

The Dallas Examiner

A weekly newspaper that provides coverage of issues affecting the black community in Dallas and the surrounding area.

DallasExaminer.com

Black Enterprise

A magazine and website that provides resources and support for black-owned businesses.

BlackEnterprise.com

News One

A news website that provides coverage of issues and events relevant to the black community.

NewsOne.com

Black Business

A site features the latest success stories for and about African American entrepreneurs, executives, and CEOs.

BlackBusiness.com

Black America Web

A site features all things black America, breaking national news, entertainment news, celebrity news, Black-owned businesses, and Black history facts.

BlackAmericaWeb.com

Black News

A site features daily news for and about African American culture, businesses, entertainment and more.

BlackNews.com

Black Voice News

A newspaper that publishes in the spirit of the Black Press, the Black Voice News has given voice to the voiceless and shined a light on systemic inequities.

BlackVoiceNews.com

Black-Owned Business Directories

There are several directories and platforms that aim to support and promote black-owned businesses.

Some examples include:

Black Owned Business Directory

A directory of black-owned businesses in the United States, with listings organized by industry and location.

TheBlackOwnedBusiness.org

Buy Black Directory

A directory of black-owned businesses in the United States, with listings organized by industry and location.

BuyBlack.org

Black Business Green Book

A directory of black-owned businesses in the United States, with listings organized by industry and location.

BlackBusinessGreenBook.com

Black Business Network

A directory of black-owned businesses in the United States, with listings organized by industry and location.

BlackBusinessNetwork.online

Black Enterprise

A magazine and website that provides resources and support for black-owned businesses, including a directory of black-owned businesses.

BlackEnterprise.com

Black Owned Association

A platform that connects consumers with black-owned businesses, including a directory of businesses organized by industry and location.

BlackOwnedAssociation.com

Black Wall Street

A platform that connects consumers with black-owned businesses, including a directory of businesses organized by industry and location.

Obws.com

Black Woman Owned

A platform that connects consumers with black women owned businesses, including a directory of businesses organized by industry and location.

BlackWomanOwned.co

By Black

A platform that connects consumers with black-owned businesses, including a directory of businesses organized by industry and location.

ByBlack.us

Eat Okra

A platform that connects consumers with black food.

EatOkra.com

Go Black Own

A platform that connects consumers with black-owned businesses, including a directory of businesses organized by industry and location.

GoBlackOwn.com

I Am Black Business

A platform that connects consumers with black-owned businesses, including a directory of businesses organized by industry and location.

IamBlackBusiness.com

Support Black Owned

A platform that connects consumers with black-owned businesses, including a directory of businesses organized by industry and location.

SupportBlackOwned.com

The National Black Chamber of Commerce

A national organization that supports and promotes black-owned businesses, including through a directory of member businesses.

Nationalbcc.org

The National Minority Supplier Development Council

A national organization that supports and promotes minority-owned businesses, including through a directory of member businesses.

Nmsdc.org

The National Association of Black Owned Broadcasters

A national organization that supports and promotes black-owned radio and television stations, including through a directory of member stations.

Nabob.org

The National Black MBA Association

A national organization that supports and promotes black business professionals, including through a directory of member businesses.

Nbmbaa.org

The National Black Nurses Association

A national organization that supports and promotes black nurses and nursing students, including through a directory of member businesses.

Nbna.org

The Nile List

A platform that connects consumers with black-owned businesses, including a directory of businesses organized by industry and location.

TheNileList.com

We Buy Black

A platform that connects consumers with black-owned businesses, including a directory of businesses organized by industry and location.

WeBuyBlack.com/blog/

Black Business Organizations

There are several organizations that support and promote black-owned businesses.

Some examples include:

National Black Chamber of Commerce

A national organization that supports and promotes black-owned businesses through advocacy, research, and networking opportunities.

Nationalbcc.org

National Minority Supplier Development Council

A national organization that supports and promotes minority-owned businesses through procurement and business development opportunities.

Nmsdc.org

Black Business Association

A California-based organization that supports and promotes black-owned businesses through networking, education, and advocacy.

Bbala.org

National Association of Black Owned Broadcasters

A national organization that supports and promotes black-owned radio and television stations through advocacy and networking opportunities.

Nabob.org

National Black MBA Association

A national organization that supports and promotes black business professionals through education, networking, and career development opportunities.

Nbmbaa.org

National Black Nurses Association

A national organization that supports and promotes black nurses and nursing students through education, networking, and leadership development opportunities.

Nbna.org

National Association of Colored Women's Clubs

A national organization that supports and promotes black women entrepreneurs through education, networking, and advocacy.

Nacwc.com

National Black Child Development Institute

A national organization that supports and promotes black child care professionals through education, networking, and advocacy.

Nbcdi.org

National Black Dental Association

A national organization that supports and promotes black dental professionals through education, networking, and advocacy.

Ndaonline.org

National Association of Black Accountants

A national organization that supports and promotes black accounting professionals through education, networking, and career development opportunities.

Nabainc.org

National Association of Real Estate Brokers

A national organization that brings together the nation’s minority professionals in the real estate industry to promote the meaningful exchange of ideas about their business and how best to serve their clientele.

Nareb.com

National Business League

A national organization that supports and promotes black business professional and trade associations.

NationalBusinessLeague.org

Black Girl Ventures

A national organization dedicated to creating access to capital for Black and Brown women entrepreneurs.

BlackGirlVentures.org

Black Founders

A national organization dedicated to diversity in tech.

BlackFounders.com

The Black Upstart

A national organization that teaches aspiring Black entrepreneurs how to start a successful and profitable business through an intense, culturally-relevant popup school.

TheBlackUpStart.com

Grants For Black-Owned Businesses

There are several organizations and initiatives that offer grants to support and promote black-owned businesses.

Some examples include:

The National Black Chamber of Commerce

The NBCC offers a variety of grants and funding opportunities for blackowned businesses through its Small Business Capital Access program.

Nationalbcc.org

The National Minority Supplier Development Council

The NMSDC offers a variety of grants and funding opportunities for minority-owned businesses through its Minority Business Enterprise program.

Nmsdc.org

The Black Business Association

The BBA offers a variety of grants and funding opportunities for black-owned businesses in California through its Financial Assistance and Access to Capital program.

Bbala.org

The National Association of Black Owned Broadcasters

The NABOB offers a variety of grants and funding opportunities for blackowned radio and television stations through its Broadcast Diversity Development program.

Nabob.org

The National Black MBA Association

The NBMBAA offers a variety of grants and funding opportunities for black business professionals through its Entrepreneurial and Business Development program.

Nbmbaa.org

The National Black Nurses Association

The NBNA offers a variety of grants and funding opportunities for black nurses and nursing students through its Health Disparities and Education grant program.

Nbna.org

The National Association of Colored Women's Clubs

The NACWC offers a variety of grants and funding opportunities for black women entrepreneurs through its Business and Economic Development program.

Nacwc.com

The National Black Child Development Institute

The NBCDI offers a variety of grants and funding opportunities for black child care professionals through its Early Childhood Education grant program.

Nbcdi.org

The National Black Dental Association

The NBDA offers a variety of grants and funding opportunities for black dental professionals through its Education and Research grant program.

Ndaonline.org

The National Association of Black Accountants

The NABA offers a variety of grants and funding opportunities for black accounting professionals through its Scholarships and Grants program.

Nabainc.org

We Back Black Businesses

A coalition to Back Black Businesses is a multi-year grantmaking and training initiative to help support Black-owned small businesses.

WeBackBlackBusinesses.com

It's worth noting that grant programs can have specific eligibility requirements, such as being a member of the organization or operating a business in a certain industry or location. It's important to carefully review the requirements and application process for any grant program you are considering applying for.

Banks For Black-Owned Businesses

There are several black-owned banks in the United States that serve the financial needs of the black community.

Some examples include:

OneUnited Bank

OneUnited Bank is the largest black-owned bank in the United States, with branches in Boston, Los Angeles, and Miami.

OneUnited.com

Broadway Federal Bank

Broadway Federal Bank is a community development financial institution that serves the black community in Los Angeles.

CityFirstBank.com

City First Bank

City First Bank is a community development financial institution that serves the black community in the Washington, D.C. metropolitan area.

CityFirstBank.com

Capital City Bank Group

Capital City Bank Group is a financial services company that serves the black community in Tallahassee, Florida.

Ccbg.com

Liberty Bank and Trust

Liberty Bank and Trust is a community development financial institution that serves the black community in New Orleans.

LibertyBank.net

Carver Federal Savings Bank

Carver Federal Savings Bank is a community development financial institution that serves the black community in New York City.

CarverBank.com

Freedom First Credit Union

Freedom First Credit Union is a credit union that serves the black community in Roanoke, Virginia.

FreedomFirst.com

Industrial Bank

Industrial Bank is a community development financial institution that serves the black community in Washington, D.C.

Industrial-Bank.com

Glossary

Ad impressions: Ad impressions refer to the number of times an ad is displayed to a user.

Ad recall: Ad recall refers to the ability of a user to remember an advertisement that they have seen.

Ad relevance: Ad relevance refers to how closely the content of an advertisement aligns with the interests of the viewer. A highly relevant ad is more likely to be effective in terms of engagement and conversions.

Ad targeting: Ad targeting refers to the process of selecting specific audience segments to show an advertisement to. This can be based on various factors such as demographics, interests, location, and more.

Affiliate marketing: A type of performance-based marketing in which a business rewards affiliates for each customer brought to the company by the affiliate's own marketing efforts.

Affinity categories: Affinity categories refer to groupings of users based on their interests and preferences.

Algorithm: A set of instructions used by a computer to perform a task, such as searching for information or sorting data.

Analytics: The process of collecting, measuring, and analyzing data to gain insights and inform business decisions.

Blog: A website or section of a website that contains regular updates, often in the form of written articles or posts.

Call-to-action (CTA): A call-to-action is a message or button that encourages the user to take a specific action, such as making a purchase or filling out a form.

Click-through rate (CTR): CTR refers to the percentage of users who click on an ad or link out of the total number of users who see it.

Content marketing: A strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the goal of driving profitable customer action.

Cookie: A small piece of data stored on a user's computer by a website, used to track the user's actions and preferences.

Cost-per-click (CPC): CPC refers to the amount of money that an advertiser pays each time a user clicks on their ad.

Conversion rate: The conversion rate is the percentage of visitors to a website who complete a desired action, such as making a purchase or filling out a form.

Customer journey: The customer journey refers to the series of steps that a customer goes through from awareness to purchase.

Customer profile: A customer profile is a detailed profile of the ideal customer for a business or product. It includes information on demographics, interests, pain points, and other factors that are relevant to marketing and sales efforts.

Customer relationship management (CRM): CRM refers to the process of managing and organizing customer interactions and data throughout the customer lifecycle.

Demographics: Demographics refer to the characteristics of a population, such as age, gender, income, education level, and geographic location. Digital marketing: Digital marketing refers to the use of electronic media to promote products or services. This can include tactics such as search engine optimization, social media advertising, email marketing, and more.

Display advertising: Display advertising refers to the use of banner ads, video ads, and other forms of visual advertisements to promote products or services.

Email marketing: Email marketing refers to the use of email to promote products or services, or to nurture leads and customers.

In-market segments: In-market segments refer to groupings of users based on their current or recent search and purchase behavior.

Landing page: A landing page is a webpage specifically designed to capture leads or drive conversions. It usually has a specific call-to-action (CTA) and is optimized for conversions.

Metrics: Metrics refer to measurements or data points that are used to evaluate the performance of a campaign or website.

Opt-in: An opt-in is when a user actively signs up to receive emails or other communications from a business.

Pay-per-click (PPC): PPC refers to a form of advertising in which the advertiser pays each time a user clicks on their ad.

Psychographics: Psychographics refer to the psychological and behavioral characteristics of a population, such as values, attitudes, interests, and lifestyles.

Remarketing: Remarketing refers to the practice of targeting ads to users who have previously visited a website

Retargeting: Retargeting is a form of remarketing that involves displaying ads to users who have previously visited a website but have not completed a desired action, such as making a purchase.

Search engine optimization (SEO): SEO refers to the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs).

Search engine marketing (SEM): SEM refers to the practice of using paid advertising to improve a website's visibility and ranking in search engine results pages (SERPs).

Social media advertising: Social media advertising refers to the use of social media platforms to promote products or services. This can include sponsored posts, ads, and other forms of promoted content.

Targeting: Targeting refers to the process of selecting specific audience segments to show an advertisement to. This can be based on various factors such as demographics, interests, location, and more.

Traffic: Traffic refers to the number of visitors to a website.

User experience (UX): UX refers to the overall experience of a user when interacting with a website or app. A good UX is characterized by ease of use, efficiency, and overall satisfaction.

Video advertising: Video advertising refers to the use of video content to promote products or services.

Web analytics: Web analytics refers to the measurement, collection, analysis, and reporting of data about website traffic and user behavior.

Website conversion rate: The website conversion rate refers to the percentage of visitors to a website who complete a desired action, such as making a purchase or filling out a form